Tinkr has been selected as one of eight companies joining the CreaTech Frontiers Growth Lab, a 10-week accelerator led by Digital Catapult supporting creative technology companies across the West Midlands. The programme is part of CreaTech Frontiers - a £7.2 million initiative funded by the Arts and Humanities Research Council (AHRC), part of UK Research and Innovation (UKRI), focused on building the West Midlands creative technology ecosystem through innovation, R&D, busines

The core question Tinkr’s first 7-night bedtime test is complete. The test was built around one simple question: can personalised bedtime stories reduce bedtime effort for parents? Each night, parents answered a quick check-in about how their child was feeling, how much energy they had, and what was making bedtime harder. Tinkr then created a personalised story for that night. The parent read the story aloud, and the next morning they completed a short check-in about how bedt

Parents came back. Even when bedtime didn’t get easier. Across the first few nights, the results weren’t consistent. On Night 1 and Night 2, only some parents reported an easier bedtime. By Night 3, none of the parents said it was easier. That’s the kind of signal that normally leads to drop-off. But it didn’t. Every active parent still came back the next night. That’s what stood out. It suggests parents aren’t just chasing a quick win. They’re willing to continue if somethin

This week, Tinkr began its first live pilot with a small group of families testing personalised bedtime stories at home. The goal is simple: can storytelling, shaped around how a child feels that night, make bedtime easier for families? It is still early, but Night One already produced useful signals. Parents Were Willing to Pay to Join Every parent offered a place in this first cohort completed payment to secure their spot. That matters because it suggests bedtime is not a m

Tinkr is now live in its first parent pilot. This is a focused 7-night test with real families using the product at home during actual bedtimes. The goal is not to chase vanity metrics or simply prove that people will click buttons. The goal is to understand whether personalised bedtime storytelling can create a meaningful improvement in family life. That question matters because bedtime can be one of the hardest parts of the day for many parents. Children may be overtired, o

When I was little, our dad made up bedtime stories for me and my sisters each night. He would let us choose the characters, the places, and little treasures to include, then turn them into a brand new adventure before we fell asleep. What I remember most is not just the stories themselves, but how personal they felt. They were shaped around us, around that evening, and around whatever had captured our imagination that day. Looking back, I can see that those moments were about